PYVOBOOM

Beer often tastes the same — that’s why everyone’s trying to make their cans look special.
So what about us?

We realized our beer is great — even without a fancy can.
What used to be a weakness turned into our strength.

That became the key difference for our franchise: the taste of PYVOBOOM doesn’t depend on the can. Our client stands for fresh draft beer without paying extra for pretty packaging.
Because when it comes to beer — it’s the beer that matters.

We refreshed the logo and created a mascot — Bobby the Knockouter — so the brand could speak through him

We designed stickers for each beer type:

Bobby can take on different moods — getting aggressive after a liter of dark beer or losing his balance completely.

Bobby in action:

We updated the communication about the advantages of drinking PYVOBOOM.

We shaped a playful and daring tone of voice — one that talks to people with self-irony and feels like chatting with friends over a beer.