We are here to start the journey of business decisions or brands up to the world through a completely new,
sometimes unknown and risky
road
You know, only the complete willingness to give up everything customary will provide a desired result.
Illya
Creative director
We have a superpower called Full of beans, and that is enough for us to create an adventurous,
exciting, inspiring, funny, touching – miscellaneous, in short, sometimes something out of notch, but
definitely touches, stands out and inspires with confidence
Cases
Open
Lviv European Youth Capital 2025
How did we become part of the team that led Lviv to victory in the European Youth Capital competition? How did an idea turn into a brand that inspires, unites, and motivates Ukrainian youth to keep moving forward, even when it's tough? We’ve gathered the full story in our case study — from the bold decision to try again to the unstoppable strength of youth that became the key message of our victory, and the creative solutions that made the EYC 2025 brand powerful and recognizable.
The "Neopalimі" project has been helping Ukrainians for several years now to cope with scars caused by war-related injuries. They’ve done an amazing job reducing the physical and aesthetic discomfort of their patients — but now, they’ve taken on a new mission: to ease the pressure of societal judgment.
Yes, it’s the third year of the full-scale invasion, and yet scars still seem unusual — or even shameful. Instead of understanding, they’re often met with intrusive questions, stares, or careless comments.
That’s why the main mission of this campaign was crystal clear — TO CHANGE THAT.
Lviv is in the finals of the European Youth Capital competition.
We and And action received the challenge: to show why Lviv is an awesome city for young men and women. The countdown shows 3 weeks. Let’s go!
We started thinking about why we love our city and what makes it promising for youth. We asked friends, acquaintances, followers, relatives, and everyone who happened to drop by our office.
After a few days of intense brainstorming in search of insight, we realized that Lviv has a bit of everything and a lot of little things. That’s its vibe. That’s why it’s totally normal here to be a coder-DJ, a bartender-eco-activist, or a cultural studies expert-runner.
We have seen everything: quarantine, Kanye West running for president, then not running, then again running, the manhood living without Eurovision, oil price dropping.
If we saw a UFO tomorrow, we would just say, “Well, hello. What took you so long?”
We’ve decided to take the insight about 2020 and the information about the new product and present it in a very untypical manner for the developer - just to have some fun and bring more positivity into this year.
Home is life, so unexpected and interesting, so strange and sometimes incomprehensible. We are not always able to rationally explain what's going on here and that's the point. It's all about life as it is.
This is what our short video is about. We decided to show the whole story of the two, because home is the place where we are what we are - with all our habits and quirks. At home, we're not afraid to seem weirdos, nor are we embarrassed - we're all family here.
True Burger Bar Lviv
The truth is that a true-burger is a true American burger
Burgers are a pure guilty pleasure. Such was the conclusion that we arrived at as we puzzled over the advertising campaign for True Burger Bar Lviv. While eating, we were imagining ourselves somewhere in the clouds with a gospel choir singing to us.
In the second advertising campaign for True Burger Bar Lviv, we continued revealing the truths. And this time it was like that: “The truth is that a true-burger is a true American burger”.
Therefore, we found a real banjo player. And, just for the record, there’s no other one in Lviv.
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