Lviv Federation of Mini Water Polo

Identity

January, 2020

Idea

beans.agency

Design

beans.agency

What do you know about water polo?

Let us guess – funny hats, yellow balls, a swimming pool, and a bunch of silly men splashing in it. That’s all?
And what if we say that water polo is not worse or less exciting than, for example, football or figure
skating?

In fact, water polo is a real battle underwater! It requires a lot of strength, discipline in daily
exhaustive training and full commitment.

This logo was created to show everyone that the water polo is undeservedly little known; it can and should be stylish.

Logo is only a small part of the entire project, we created them a whole brand book! Because
players who give their life to sport definitely deserve it, and therefore player’s jacket should not necessarily
be designed with a brave lion (is there at least one sports logo without this lion in Lviv?).

We hope that Ukraine will impress the world at the Olympic Games both with incredible game and remarkable merchandising.

We have ensured that the water polo player wants to wear his bomber not only for training because the new logo looks just wow.

And female player would love to post selfie in her new swimsuit on Instagram.